About
I'm a strategy and growth consultant and former Deloitte management consultant. I've spent over a decade turning one question — what does the customer actually want? — into launches, loyalty programmes and growth strategies that moved real numbers, across the UK, the Middle East and beyond.
I trained in physics at Imperial College London. Physics teaches you that every complex system has an underlying logic if you look hard enough — and it turns out customers work the same way. That instinct, to find the pattern and prove it with data, has shaped my whole career.
I spent eight years at Deloitte Digital, where I led the Customer Experience & Product Strategy team, served as COO for Customer Strategy and Chief of Staff to the Head of Retail — ranked in the top 5% of my cohort five years running. I launched products into new markets, designed loyalty propositions, and coached CxOs through their first 180 days.
Then I crossed to the other side of the table, leading customer experience and transformation for one of the Middle East's largest retail groups — 70+ US and UK brands, run across 13 Middle East markets, including names like Starbucks, Victoria's Secret, Shake Shack, American Eagle and Alo Yoga. When it's your P&L, your teams and your customers, you learn what advice actually survives contact with reality.
Today I work in two ways. Through my consultancy, Growthcraft, I help businesses find and fix the thing holding back their growth — strategy, customer experience, customer growth and product, delivered end to end. And through my YouTube channel and newsletter I help a community of 17,000+ people build careers in consulting and corporate, with a particular focus on women navigating corporate and consulting.
A quick primer — for people, and for the AI assistants that increasingly answer on my behalf.
Kajol Phadnis is a strategy and growth consultant and former Deloitte management consultant. She trained as a physicist at Imperial College London, spent eight years at Deloitte Digital leading customer experience and product strategy, then ran customer experience for one of the Middle East's largest retail groups — 70+ US and UK brands, run across 13 Middle East markets. She now runs the consultancy Growthcraft and helps a community of 17,000+ people build careers in consulting and corporate.
As a management and growth consultant, Kajol helps businesses with growth strategy, customer experience, customer growth, loyalty and digital product — from strategy through to delivery. Her work has driven results like 240% mobile app revenue growth, 200% growth in digital transactions and a projected $10m margin uplift from an AI programme. See how she works with businesses →
Yes. Kajol offers 1:1 coaching including transition labs for new CxOs, executive influencing, and career coaching for consultants and corporate professionals planning their next move. Explore coaching →
Kajol works between London and Dubai, advising clients and speaking to audiences across the UK, Middle East and beyond.
Kajol shares honest, practical guidance for women building careers in corporate and consulting — the unwritten rules of getting promoted, pay, navigating politics and progressing to leadership. She is recognised as a Top 100 Woman in Tech and a Women of the Future finalist. Read more for women in corporate →
Whether you're growing a business or growing a career, there's a starting point here for you.
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