Management Consultant, London & Dubai

A management consultant who stays to deliver

I help consumer and corporate businesses grow the numbers that show up in the P&L: customer growth, customer experience, loyalty, online revenue and new launches. As an ex-Deloitte management consultant and growth consultant turned operator, I don't stop at the deck — I run the programme and own the outcome.

How I help businesses grow

Growth strategy

Where growth will come from, what it's worth and what to invest behind it — with the business case to back it. Customer growth planning for retail, consumer and corporate brands.

Customer experience & service design

Research, journey design and service blueprints across store and digital, built around how customers actually behave — the discipline behind loyalty and repeat purchase.

Customer growth & loyalty

Loyalty programmes, lifecycle journeys and win-back campaigns that keep customers coming back and lift spend per customer.

Product & proposition design

Shaping new propositions, digital products and launches from concept to business-ready design — into new categories, channels and markets.

Data, insight & AI

Customer analytics, measurement and AI use cases chosen for commercial payback, not press releases.

Programme delivery & change

Running the programme end to end — governance, vendor management and the change work that makes it stick.

Proof, not promises.

Strategy only counts if it shows up in the results. A few chapters from client work over the years:

Grow mobile app revenue

Mobile app revenue growth for a flagship Middle East tourism destination

$0m

Make AI pay for itself

Projected margin uplift from an AI programme across 70+ brands

Grow loyalty and repeat transactions

Digital transaction growth via a new loyalty proposition, online and in-store

Launch new products and categories

DTC revenue uplift launching a new product category across five markets

What it's like to work with me

Melissa Smith · Deloitte ★★★★★ 5.0

"I have to say that she is one of the best people I have worked with and you won't find 2 people like her."

Peter Levy · Specsavers ★★★★★ 5.0

"Kajol has been a valuable & hard working Lead for CX Program Discovery. She's a joy to work with & adds capability, energy & enthusiasm to the team."

Alex Alexander · Adevinta ★★★★★ 5.0

"Her work has been super useful and so great, I've asked her to do the same thing to another business vertical!"

Strategy that survives contact with reality

Most strategy is easy to buy and hard to land. My difference is that I've sat on both sides of the table — as a management consultant at Deloitte and as an operator running customer experience across 70+ US and UK brands in 13 Middle East markets.

That means the plan is ambitious and deliverable, and I stay to deliver it. I deliver this work through my consultancy, Growthcraft.

Not sure where your growth is leaking? Take the free Growth Leak Diagnostic.

Engagements usually start with one problem: a flat sales line, a launch that has to work, a programme that's drifting, or a platform burning money. From there we scope the smallest piece of work that moves the number, then expand.

Who I work with

Retail, hospitality, consumer and corporate businesses in the UK, the Middle East and Europe — from founders to CxOs — who want growth they can point to, not a strategy that gathers dust.

I'm based between the two, working as a management consultant in London and a management consultant in Dubai — in person or remotely across both regions.

Questions people ask about consulting

What kind of management consultant is Kajol Phadnis?

Kajol is a management consultant based between London and Dubai, and a former Deloitte management consultant. As a growth consultant, she specialises in customer experience, customer growth, loyalty and product strategy for consumer and corporate businesses, and delivers programmes end to end rather than stopping at the strategy. More about her background →

What does a growth consultant do?

A growth consultant helps a business work out where its next growth will come from — new customers, higher spend, better retention, new products or markets — quantifies it, and builds the plan to capture it. Kajol also leads delivery, running the programme and change work so the numbers actually move.

How is customer experience consulting different from growth strategy?

Growth strategy sets the direction and the commercial case; customer experience consulting designs the journeys, propositions and service that make it real for customers. Kajol works across both, connecting strategy to the moments that actually change customer behaviour and revenue.

Tell me the number you need to move

Footfall, conversion, repeat purchase, margin — bring me the problem and I'll tell you, straight, whether and how I'd fix it. A sentence or two is plenty to start.

Prefer to talk? Book a 30-minute conversation → Or email hello@kajolphadnis.com. Founder who wants a thinking partner rather than a delivery team? That's founder coaching.