Your Promotion Blocker plan

The Sponsor Gap — get someone in the room for you

You might have mentors, but no sponsor — someone senior who argues for you when you're not there. Mentors talk to you; sponsors talk about you. Guess which one actually moves your career.

I learned this one the hard way. I found one director I really clicked with and basically followed him around for three years — his team, his projects, all my eggs in his basket. Then he got a better job in Dubai and left, and I was back to zero: no senior person to pull me onto good work, starting again. Don't do that.

1. Build several sponsors, not one

Spread your bets across three or four senior people. Relationships move — people leave, reorg, change teams — so a portfolio is resilient in a way that one hero relationship never is.

2. Make yourself easy to champion

Sponsorship is earned, not asked for cold. Do work that makes them look good. You grow a followership — people who speak up for you — precisely by being genuinely useful to the people who have a voice.

3. Then make the specific ask

Once you've delivered, tell them plainly: "I'm going for X — would you back me?" Vague gets nothing; specific gets champions. Most people do the work and skip the ask, then wonder why nobody argued for them.

4. Choose your tribe on purpose

Your tribe is your vibe — the people you're associated with shape your brand too. And network sideways as well as up: your peers are the ones who pull you onto the good projects, not the busy seniors.

Your first 7 days

  • Name three potential sponsors and one way to be useful to each.
  • Do one piece of work this week that makes a senior person look good.
  • Make one specific ask to someone who's already seen your work.
  • Have one sideways coffee with a peer who's going places.

Start by naming your three. You can't build a portfolio you haven't written down.

— Kajol, your corporate aunty 👋🏽

Want help lining up your sponsors?

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Want to check it's really sponsorship? Take the Stuck Type Diagnostic too, or grab the Corporate Toolkit & Templates.

Curious about the other three?

Most people are a bit of a blend, and each plan stands on its own. Have a read:

The Visibility Gap

You're doing the work; they just can't see it.

The Scope Gap

No evidence yet that you operate a level up.

The Ask Gap

You've never actually made the ask explicit.